Aug. 21 2025
How to create a Facebook Business Page: New tips for 2025
It says it’s optional but we would suggest filling it out so as to create an optimal page. If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store. Some things you’ll be able to go back and edit later whenever, and other things it’s harder for you to change later (like your page name). You’re going to start by logging into your Facebook profile. Then in the upper right corner, hit the grid icon, and on the right under Create, hit Page.
The profile King Johnnie Casino Facebook photo should be your logo, while the cover photo should be branded and give the followers a CTA. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above). No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.
Here’s where you tell people how to reach you more directly. For your page name, use your business name or the name people are most likely to search for when trying to find your business. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page.
Experts’ tips for bringing your Facebook Page into 2025
- To create a Facebook business Page, you first need to have a Facebook profile.
- She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact.
- Turn Page notifications on your profile on to receive updates about your Facebook Business Page even when you’re logged into your personal profile.
- Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy.
- Schedule posts, answer messages, and manage ads from one place.
An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.
Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels. Check out our social media specs cheat sheet for details on how it will appear on different devices. You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser. From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more. To create a Facebook business Page, you first need to have a Facebook profile.
How to use Facebook for business: A beginner’s guide
Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.
How to Report a Facebook Page Someone Else Created
Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to. Your Facebook Page is likely serving as a first point of connection.
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